Service
Brand Exploration Session & Document
One-on-one session digging deep into who your brand is and what you stand for. We set aside at least two hours to gain an accurate understanding of your brand, message & voice. We look at your current communication efforts, to determine any gaps, and help make the most of potential opportunities.
From there, based on our session and extensive research, we create a Brand Document capturing the essence of your brand, which becomes a reference for telling the story of your brand. This document will allow you to create consistent brand visuals & messaging.
Your Brand Document will include;
Goal Development
Brand Message Break Down; Vision, Mission, Voice, Values, Language, Key Audience identification, Look/Feel, Points of difference …and overall brand positioning.
SWOT Analysis
Competitor Analysis
Action list
Why do I need a Brand Document?
A brand document is essential to creating a cohesive & trustworthy brand. As explained above, a brand document outlines every detail about your brand. Having everything about your brand on paper allows you to not only have clarity, but it also gives you a reference point. This document is to be used as a reference when creating anything new within your business from a new product to writing an Instagram caption. This document will allow you to keep a cohesive brand message across every level of your business.
Why would a cohesive brand message build the trust of my audience?
Trust is built base on consistency and visibility. Your audience will generate their first impression of your brand within the first 3 seconds and then takes approx 7-12 touchpoints before your audience will consider making a purchase. If your brand message is different each time they come across your brand they will become confused. In saturated markets such as fashion, beauty & lifestyle, consumers are spoilt for choice. They no longer purchase based on need or want alone, they want to purchase from brands they feel invested in.
Book me in for my Brand Exploration Session...
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