Support bushfire affected towns across VIC & NSW

Service

Melbourne to Sydney Road Trip, Support bushfire affected towns across Victora & NSW

This trip is to support and promote the beautiful towns through Victoria and NSW that were devastated during the Summer of 2019/2020 Bushfires. Celebrating our fun-loving adventure-seeking Australian lifestyle, we are strategically selecting a road trip route where we will be supporting accommodation, cafe’s, restaurants, shops and entertainment providers through towns affected by the bushfires.

When

March 2021 (Specific dates TBC)

Duration

4 days, 3 nights

Destination

Exploring towns affected by the devastating fires of Summer 2019/2020 across Victoria & NSW, road-tripping from Melbourne to Sydney.

Target audience

Australian men & woman who love the outdoors, adventure and making the most of life.

A minimum of 5 and maximum of 10 brand categories will be represented for this campaign.

Motor Vehicles

Car brand
Hire car business

Technology

Navigation
Camera equipment
Mobile phone brand or provider
Portable charging
Portable speakers

Clothing

Male
Female

Accessories

Male and/or female
- Sunglasses
- Jewellery
- Shoes
- Hats
- Bags & suitcases

Outdoor & travel equipment

Picnic utensils
Portable Sun shelter
Portable Chairs & tables
Portable BBQ
Travel mugs
Environmentally friendly products/equipment

1. View our upcoming trips

Our collaborative brand activations are tailored to engage a specific target audience. Check out our upcoming trips to see which campaign aligns with your brand’s audience and sales targets.

2. Register your interest, before 2nd October 2020

Once you have found a trip perfect for your brand, register your interest and tell us which product category you want to secure.

3. Receive & review proposal, 12th October 2020

We deliver an in-depth proposal outlining everything you need to know about the trip and campaign, as well as the curated group of influencers and brands you will be collaborating with.

4. Secure your product category, ASAP

Only one brand per product category is represented on one trip, ensuring exclusive opportunity for each brand. All registered brands are sent the proposal and it is first in best dressed to secure your brand’s product category and position on the trip. We accept a minimum of 5 and a max of 10 brands per trip.

5. Time to showcase your brand in March 2021

We manage the whole campaign for you. From making sure the influencers are having the time of their lives and sharing appropriate content with all required tags, to ensuring our photography/videography team is capturing every moment.

6. Present the data

During the campaign, we will monitor the level of reach and engagement the trip/influencers have delivered and present the data in a neat and tidy report.

7. Content delivery

Within a week post-trip, you will receive the full content deck of the images & videos captured during the trip for you to continue the campaign across your platforms.